The visitors of the chicory museum can hear stories about chicory farming in the coastal villages of Lake Peipus, and examine chicory farming tools. The museum is located in a chicory drying basement, which was built in 1893. At the heart of the museum is a chicory drying oven from the same year. In addition to the museum visit, guests can go for a walk between the chicory beds, taste chicory drinks, and order meals with chicory. The shop sells a variety of chicory products (sugar, honey, bread, cookies, soaps) and local crafts as well.